# Content Strategist / Creative Growth Marketer (Performance + Copy)

> Weekday AI · Bengaluru, India · Full-time · Posted 2026-05-06

**Salary:** INR 600,000–900,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of the Weekday's clients**

**Salary range: Rs 600000 - Rs 900000 (ie INR 6 - 9 LPA)  
  
**Min Experience: 2 years

Location: Bengaluru

JobType: full-time

We are seeking a **content strategist focused on performance** who can **fuel growth rather than merely produce content**.

This position is ideal for someone who recognizes that:

-   Content functions as a **revenue driver**
-   Scripts serve as **conversion instruments**
-   GTM represents **storytelling on a large scale**

You will collaborate closely with founders, marketing, and performance teams to **craft narratives that effectively convert across ads, landing pages, and videos.**

## Requirements

### **What You’ll Be Doing**

-   Take full ownership of the **content strategy end-to-end** covering ads, landing pages, and social media
-   Craft **highly effective copy** for ads, landing pages, emails, and scripts
-   Develop and implement **go-to-market (GTM) campaigns** for new product or service launches
-   Write **short-form video scripts** for formats like Reels, YouTube Shorts, and Ads
-   Convert **customer pain points into engaging stories**
-   Collaborate with the performance marketing team to **improve CAC, CTR, and conversion rates**
-   Drive growth through **both organic and paid content initiatives**
-   Partner with design and video teams to create **ready-to-execute creatives**
-   Leverage AI tools to **scale content creation and optimize workflows**

### **Essential Skills**

-   Excellent **copywriting and storytelling capabilities**
-   Proven experience with **performance marketing content**
-   Hands-on expertise in:

-   Landing page development
-   Ad creative production
-   Video scriptwriting

-   Knowledge of:

-   Marketing funnels and conversion psychology
-   SEO principles and audience intent

-   Experience managing **GTM or product launch initiatives**
-   Capability to **independently lead projects from concept to execution (0→1)**

### **Bonus Skills (Highly Desirable)**

-   Familiarity with **US, UK, or global markets**
-   Experience working with **D2C, EdTech, or consumer brands**
-   Comfortable using tools such as:

-   ChatGPT, Gemini, Jasper, and similar AI platforms
-   GA4, Google Search Console, Ahrefs, SEMrush

-   Exposure to **AI-driven content production workflows**

### **Ideal Candidate Profile**

-   Someone who has:

-   Led **content-driven growth strategies beyond just posting content**
-   Created scripts that **deliver strong performance in views, conversions, and revenue**
-   Participated in or developed **GTM strategies**

-   Possesses the mindset of a **marketer, creator, and strategist**

### **Why You’ll Love This Role**

-   Have a direct influence on **revenue and company growth**
-   Work closely alongside the **founders**
-   Enjoy the freedom to **experiment, test, and scale new ideas**
-   Build **content systems from the ground up (0→1)**

### **The Perfect Candidate Looks Like**

-   Content strategists who have grown social media presence by over **10X**
-   Creators who have driven **millions of views or run successful high-conversion campaigns**
-   Professionals experienced in **GTM launches, funnel development, and storytelling-led sales approaches**

### Must-Have Skills

Content Writing

Ads

### Preferred Skills

Creative Strategist

Content Strategy

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/F7F8C6C84A/apply)

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