# Social media & Digital Marketing

> Weekday AI · Mumbai, India · Full-time · Posted 2026-05-29

**Salary:** INR 500,000–1,000,000

**Workplace:** on_site

**Department:** Weekday's Client via platform

## Description

**This role is for one of the Weekday's clients**

**Salary range: Rs 500000 - Rs 1000000 (ie INR 5 - 10 LPA)**

Experience: 3+ yrs

Location: Mumbai

Job Type: full-time

We are seeking an innovative and results-oriented Social Media & Digital Marketing Strategist to fully own and drive the growth of our digital presence and brand. This position demands a well-rounded expertise in strategy, visual design, content guidance, and performance analysis. The perfect candidate will possess a keen eye for visuals, an in-depth knowledge of content trends, and the capability to lead and manage a creative team comprising designers, video editors, and content creators.

## Requirements

Key Responsibilities

-   Design and implement social media and digital marketing strategies that align with the company’s business objectives.
-   Promote brand expansion across platforms including Instagram, LinkedIn, YouTube, and other emerging channels.
-   Convert business goals into effective campaigns and content strategies.
-   Oversee content planning with an emphasis on reels, videos, trend-inspired content, and storytelling techniques.
-   Provide guidance for scripts, captions, hooks, and messaging for campaigns.
-   Maintain strong visual appeal and brand consistency across all social media channels.
-   Manage and execute Meta Ads campaigns on Facebook and Instagram.
-   Track campaign performance and suggest enhancements based on data insights.
-   Evaluate social media analytics and key campaign performance indicators.
-   Optimize social media profiles to increase visibility and user engagement.
-   Lead and supervise a creative team of 5–6 members, including designers, video editors, and content creators.
-   Collaborate with internal teams to ensure smooth management and execution of campaigns and product launches.
-   Oversee community engagement efforts and maintain an active, loyal audience base.

Who You Are

-   Possess 3–5+ years of experience in social media and digital marketing.
-   Have a strong grasp of social media trends, platform algorithms, and content strategy development.
-   Familiar with Meta Ads platforms and analytics tools.
-   Exhibit excellent visual aesthetics sense and skills in visual storytelling.
-   Experienced in creating scripts, captions, and developing campaign ideas.
-   Demonstrate strong leadership qualities and effective execution skills.
-   Capable of managing and mentoring a creative team.
-   Experience with wellness, lifestyle, beauty, or direct-to-consumer (D2C) brands is highly desirable.

### Good-to-have skills

Digital Marketing Social Media Marketing

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/FF92DDBD8F/apply)

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