# Full-stack Meta Creative Strategist | Paid Trial to Full-time

> Whitecollars · Lahore, Pakistan (Remote) · Temporary · Posted 2026-10-14

**Workplace:** remote

## Description

Our client doesn’t need pretty ads. They need ads that make money.

We are hiring on behalf of our client, a US-based performance marketing company that runs affiliate lead generation and e-commerce campaigns on Meta (Facebook and Instagram). The offers are mostly B2C and pain-driven, in verticals such as insurance, finance, education, and e-commerce, in video campaigns only.

**The role**

You will write direct-response scripts and ad concepts, study how they perform, and improve them.

**Day-to-day, you will:**

-   Write 30-second video scripts and ad copy with a strong pain-driven hook, built around something the viewer wants to run away from.
-   Get to the conversion ask quickly instead of telling a slow brand story.
-   Think in terms of broad targeting, where the message does the audience selection.
-   Read performance data and decide what to test next.
-   Study competitor ads, then create something new instead of copying them

**You are probably a great fit if you: -**

-   Know Meta ads well, including creative testing and how the algorithm responds to different hooks.
-   Write short, punchy, conversion-focused scripts.
-   Think in angles, hooks, and pain points, and enjoy finding new ones.
-   Are creative and curious, and would rather test ideas than manage spreadsheets.
-   Can look at a plain-looking ad and explain why it converts.
-   Uses Tracker (RedTrack, Voluum, Binom), an affiliate network (MaxBounty, Perform), spy tools (AdPlexity, Anstrex), experience with restricted verticals (nutra, dating, finance), or experience managing your own ad spend.

## Requirements

-   Strong Meta (Facebook/Instagram) ads experience, or a clearly demonstrated ability to write for Meta.
-   A relevant portfolio of Meta or direct-response ads and scripts (see below).
-   Fluent spoken and written English, including a short phone check.
-   Availability for EST-compatible hours \[confirm required overlap, e.g. 4+ hours\].
-   Willingness to take part in a paid trial.  
    

**How to apply: please read carefully**

**Every application must include all three items below. Applications missing any of them will not be considered.**

1\. Attach your CV. Shortlisted candidates will be asked to confirm a phone number for a short English check.

2\. A relevant portfolio. This means real video examples of Meta (Facebook/Instagram) ads, direct-response scripts, or ad creatives you wrote or produced, shared as a link (Google Drive, Notion, website, Loom) or as attachments; they are not doing static ads.

3\. Include results where you have them (screenshots, numbers, or a short description).

-   What counts as relevant: Meta ads, direct-response or performance scripts, hooks and angles for lead gen or e-commerce.
-   What doesn’t: general design or branding work, social media posts with no conversion goal, or a link to a generic profile with no ad samples.

4\. A short note on why you think one of your portfolio ads worked  

**What happens next:**

1\. We review your CV and portfolio first. The portfolio is the first gate.

2\. Shortlisted candidates receive a short personality assessment and a 2-minute phone call.

3\. Candidates who pass are introduced to our client for a 10–15-minute chat.

4\. Selected candidates start the paid trial.

## Apply

[Apply at Whitecollars](https://apply.workable.com/whitecollarshrm/j/041E1684A1/apply)

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