# UGC Video Creative Strategist > Whitecollars · United States (Remote) · Full-time · Posted 2026-08-08 **Workplace:** remote ## Description We are hiring an elite, **results-obsessed UGC Video Creative Strategist** to own the strategy, scripting, and production of high-performing video ads for a fast-scaling DTC skincare and cosmetics brand. This is **not a traditional social media, content, or general creative role**. We are looking for someone who understands how to turn consumer psychology, winning angles, compelling hooks, and direct-response copy into **UGC videos that stop the scroll, hold attention, and drive purchases**. You should have a proven understanding of what makes UGC ads work at scale — from identifying winning customer avatars and pain points to developing hooks, writing scripts, directing creators, and continuously iterating based on performance data. You will be responsible for building and improving a high-volume pipeline of UGC concepts and creatives, working closely with editors, creators, and the performance marketing team to turn winning ideas into scalable ads. **If you can look at a DTC ad and immediately identify why it works, and then write a better version, we want to hear from you.** ## Requirements ### What You'll Do ### **UGC Creative Strategy & Concepting** - Own the **UGC video creative strategy** across the brand's paid social channels, with a primary focus on Meta and other performance-driven platforms. - Research competitors, emerging DTC brands, winning ads, consumer trends, and social media content to identify new creative opportunities. - Identify high-potential **customer avatars, pain points, desires, objections, benefits, mechanisms, and purchasing triggers**. - Develop fresh creative angles and concepts based on customer psychology, product positioning, market trends, and performance data. - Continuously build a pipeline of new UGC concepts designed for testing and scaling. ### **UGC Scripting & Direct-Response Copy** - Write **high-converting UGC video scripts** from concept through final execution. - Develop scroll-stopping hooks that capture attention within the first few seconds. - Create strong opening patterns, storylines, transitions, CTAs, and retention mechanisms designed specifically for short-form video. - Write scripts for different UGC formats, including: - Talking-head / "yapper" videos - Customer testimonials - Problem/solution videos - Product demonstrations - Before & after concepts - Founder-style videos - Expert/authority-style UGC - Testimonial-driven ads - Objection-handling creatives - Storytelling and transformation-based ads - Adapt winning hooks, angles, and scripts into multiple variations to increase testing volume and creative output. - Understand how to balance **native-looking UGC with direct-response principles** without making the content feel like a traditional advertisement. ### **Creative Production & Direction** - Own the creative process from **concept → script → creator brief → production → editing → final ad**. - Develop clear and actionable briefs for UGC creators, ensuring they understand the hook, messaging, delivery, emotion, visual direction, and CTA. - Source, evaluate, and collaborate with UGC creators when required. - Direct creators to achieve the desired delivery, authenticity, pacing, and performance-oriented execution. - Work closely with video editors to ensure every creative is edited for maximum **hook rate, watch time, retention, and conversion potential**. - Review creative outputs rigorously and provide precise feedback until they meet the required standard. - Maintain a high creative velocity and ensure concepts move quickly from ideation to testing. ### **Performance & Creative Optimization** - Analyze creative performance and identify **why specific ads win or fail**. - Use metrics such as hook rate, thumb-stop rate, hold rate, watch time, CTR, CVR, CPA, ROAS, and other relevant KPIs to guide creative decisions. - Break down winning ads into their underlying components — **hook, angle, avatar, script, offer, visual pattern, pacing, CTA, and emotional trigger**. - Create iterations and variations of winning creatives rather than simply producing completely new concepts. - Continuously test new hooks, scripts, angles, creators, formats, and executions. - Work closely with the paid media team to understand performance and translate data into the next round of creative testing. ### **Competitive & Market Research** - Conduct ongoing research across Meta, TikTok, Instagram, YouTube, Amazon, competitor websites, Reddit, and other relevant channels to identify emerging creative trends and consumer insights. - Study high-performing DTC brands both inside and outside the beauty/skincare space. - Identify patterns in winning UGC ads and translate those insights into original concepts for the brand. - Stay ahead of evolving UGC formats, creator styles, cultural trends, and direct-response advertising techniques. ### What You'll Bring - **Proven experience as a UGC Creative Strategist, UGC Video Strategist, Creative Producer, or similar performance-focused role within the DTC/e-commerce space.** - A **verifiable track record of creating or scaling profitable UGC video ads**, with actual performance results you can walk us through. - A portfolio containing **real UGC/performance video ads**, not primarily static designs, organic social content, or branding work. - Deep understanding of **direct-response advertising and performance creative**. - Exceptional UGC scriptwriting and direct-response copywriting skills. - Strong understanding of **hooks, angles, avatars, pain points, objections, storytelling, retention, and CTAs**. - Experience creating creative specifically for **paid acquisition**, rather than solely organic social media. - Strong understanding of DTC funnels, offers, landing pages, and the relationship between the ad and the post-click experience. - Experience working with **Meta Ads and performance marketing teams**, with visibility into creative performance. - Ability to interpret performance data and turn insights into concrete creative iterations. - Experience working with UGC creators, editors, and/or creative production teams. - Excellent written and spoken English, with **native-level understanding of Western communication, culture, humor, social media behavior, and consumer language**. - Strong understanding of the U.S. consumer and what makes an ad feel authentic rather than overly scripted or "advertisy." - High creative judgment and the ability to quickly recognize strong versus weak creative. ### **What We're Looking For in Your Portfolio** Your portfolio should demonstrate: - **UGC video ads created for DTC/e-commerce brands** - Examples of **direct-response video scripting** - Different hooks and creative angles - Multiple iterations of winning concepts - Evidence of performance and results where possible - Your specific contribution to the creative process - Examples of ads that were **scaled or generated measurable business results** ### **Candidates whose portfolios are primarily static ads, graphic design, branding, organic social content, or general video production will not be a strong fit for this role. **Non-Negotiables - **You must have real DTC/e-commerce performance creative experience.** - **You must have strong UGC video scripting experience.** - **You must be able to show real UGC video ads you've worked on.** - **You must understand direct-response advertising and creative performance metrics.** - **You must have experience creating ads designed to acquire customers, not simply generate engagement.** - **You must be able to demonstrate measurable results or clearly explain the performance impact of your work.** - **Zero tolerance for sluggishness.** You must be obsessive, proactive, and relentlessly follow up. - You don't wait for instructions; you identify opportunities, bring new concepts to the table, and push creative forward. - You are highly analytical but equally creative: **you know how to use data to make better creative decisions.** - You are comfortable operating in a fast-paced environment where **creative volume, testing speed, and iteration matter.** - You are growth-oriented and here to win, not simply to perform a standard employee function. ## Benefits - Highly competitive compensation package. - **Uncapped performance bonus** tied to a percentage of ad spend when targets are met. - **Flexible working hours** to accommodate your schedule and maximize productivity. - **Fully remote setup**, allowing you to work from anywhere in the world. - Opportunity to work directly on **high-growth DTC brands with significant creative testing and scaling opportunities**. _All candidates must demonstrate a strong understanding of Western culture, U.S. consumer behavior, and communication._ **Please include a portfolio of relevant UGC/performance video ads and, where possible, the results generated by the creatives you worked on.** ## Apply [Apply at Whitecollars](https://apply.workable.com/whitecollarshrm/j/7F3FD78D95/apply) --- Powered by [Workable](https://www.workable.com)