# Healthcare Marketing & Lead Gen VA | Paid Ads & Social Media > Winning Assistants · Philippines (Remote) · Full-time · Posted 2026-07-29 **Salary:** USD 10,400–12,480 **Workplace:** remote ## Description **Job Title: Healthcare Marketing & Lead Gen VA | Paid Ads & Social Media** **Position Type: Full-Time** **Schedule: Monday-Friday Work Hours: 9:00 AM - 5:00 PM EDT Workplace: Remote Salary: $6-$8 USD per hour (depending on experience) Preferred Candidate Location: Philippines** ### About the Opportunity Our client is a growing U.S.-based healthcare and wellness practice preparing for an exciting clinic launch in South Carolina. Their mission is to help patients achieve healthier lives through evidence-based weight management and wellness services. As they expand, they are looking for a proactive and results-driven **Healthcare Digital Marketing & Lead Generation Virtual Assistant** who can help build brand awareness, generate qualified leads, and support the clinic's long-term growth through strategic digital marketing. This is an excellent opportunity for an experienced healthcare marketing professional who enjoys combining creativity with data-driven decision-making. If you have hands-on experience running paid advertising campaigns, managing social media, optimizing websites, and nurturing leads through CRM systems, we'd love to hear from you. Your top priority will be to **generate qualified patient leads** through paid advertising, social media marketing, website optimization, and effective lead nurturing to support the successful launch and continued growth of the clinic. ### Key Responsibilities ### Digital Marketing & Lead Generation - Plan, create, launch, and optimize paid advertising campaigns across digital platforms. - Generate high-quality patient leads through strategic digital marketing initiatives. - Monitor campaign performance and recommend optimization strategies based on data and analytics. - Assist in executing marketing campaigns that support clinic growth and patient acquisition. ### Social Media Management - Manage business social media accounts across multiple platforms. - Create engaging healthcare-focused content aligned with the clinic's brand. - Schedule and publish social media content consistently. - Monitor engagement and recommend strategies to improve reach and conversions. ### Website Management & SEO - Update website content as needed. - Troubleshoot basic website issues and minor technical glitches. - Perform ongoing SEO improvements to increase online visibility. - Ensure website content remains current and optimized for patient acquisition. ### CRM & Lead Nurturing - Manage and nurture incoming leads using Go High Level (GHL) or similar CRM platforms. - Maintain organized lead pipelines and follow-up workflows. - Assist with CRM integrations, including Jane App integration with other software and marketing systems. ### Marketing Operations - Prepare marketing materials for the clinic launch. - Support ongoing digital marketing initiatives and promotional campaigns. - Understand and follow Meta advertising policies and best practices. - Collaborate with the client to implement new marketing ideas and growth strategies. ## Requirements ### Required Experience Candidates **must** have: - Previous experience marketing for a **U.S. healthcare, medical, wellness, aesthetics, functional medicine, or weight loss practice** - Hands-on experience managing digital marketing campaigns from planning through optimization - Experience managing business social media accounts across multiple platforms - Website management experience, including content updates and basic troubleshooting - Working knowledge of SEO best practices - Experience creating, launching, and optimizing paid advertising campaigns - Experience monitoring campaign performance, marketing analytics, and lead generation metrics - Strong understanding of HIPAA-compliant healthcare marketing - Excellent written English communication skills - Strong attention to detail and organizational skills - Ability to work independently with minimal supervision - Strong analytical, problem-solving, and decision-making skills Experience with any of the following is highly preferred: - Go High Level (GHL) - Marketing weight loss clinics - Wellness practices - Functional medicine - Medical practices - Aesthetic clinics - Portfolio showcasing healthcare marketing campaigns and measurable results Experience with any of these platforms is an advantage: - Go High Level (GHL) - Website Content Management Systems (CMS) - Facebook Ads Manager - Instagram Business - Google Business Profile - SEO tools - Jane App - HTC Phone System (nice to have) - Smith AI integration (nice to have) We're looking for someone who is: - Highly organized and detail-oriented - Creative with a strong marketing mindset - Proactive and self-motivated - Analytical and data-driven - A strong written communicator - Comfortable working independently - Solution-oriented - Reliable, accountable, and dependable - Able to take initiative with minimal supervision ### Deal Breakers Applicants will **not** be considered if they: - Do not have healthcare marketing experience (general marketing experience alone is not sufficient) - Have no hands-on experience managing paid advertising campaigns - Lack experience managing social media and business websites - Have no CRM experience (Go High Level preferred) - Are unfamiliar with HIPAA-compliant healthcare marketing - Cannot work during Eastern Time business hours - Require constant supervision or demonstrate poor communication skills - Cannot discuss measurable marketing results such as lead generation, campaign performance, or ROI - Cannot meet the client's hiring timeline ### Basic Requirements - Must speak and write English clearly and professionally. - Must have relevant work experience. - Must be able to provide an NBI Clearance and/or Local Police Clearance before onboarding (mandatory). - Must be available to attend video meetings with camera on when required. ### Technical Requirements - Computer: Reliable laptop or desktop computer. - Internet: Stable high-speed internet connection (minimum 25 Mbps). - Audio: Noise-canceling headset. - Video: Working webcam for virtual meetings. - Workspace: Quiet and professional work environment. ## Benefits - **Dedicated HR & Contractor Support Team:** Access to world-class support for questions, guidance, contract matters, and client communication. - **Premium VPN Access (Optional):** A secure VPN license can be provided upon request to enhance privacy and security for client-related tasks. - **HIPAA & Cybersecurity Training + Certification (Provided):** Access to our internal HIPAA compliance training, cybersecurity modules, and certification to help you confidently handle PHI for U.S. healthcare clients. - **Top 1% VA Performance Training:** Access to our proprietary training on communication, client management, productivity systems, and best practices to help you become a top-performing VA and increase long-term client retention. - **Client-Approved U.S. Holidays:** Contractors may take U.S. holidays off according to the client’s needs and schedule. - **Client-Approved Paid or Unpaid Time Off:** Time off may be granted by your client. Paid time off is optional and only if offered by the client. - **Access to Tools & Resources:** Templates, workflow guides, productivity tools, and client-specific SOP support to help you perform at your best. - **Optional Performance-Based Incentives:** Some clients may offer bonuses, incentives, or increased hours based on your performance. These are optional resources and client-approved allowances available to you as an independent contractor. Any resources, training, or allowances listed are optional contractor perks and not employee benefits. ## Apply [Apply at Winning Assistants](https://apply.workable.com/winning-assistants/j/2B9EFA1449/apply) --- Powered by [Workable](https://www.workable.com)