# Sales Development Representative (SDR) - Cold Calling (B2B SaaS)

> Workana · United States (Remote) · — · Posted 2026-07-23

**Workplace:** remote

**Department:** Non-Tech

## Description

### About the Role

We're looking for a driven **Sales Development Representative (SDR)** to join a growing B2B SaaS company that helps restaurant businesses improve profitability and streamline operations.

In this role, you'll engage restaurant owners and decision-makers through outbound cold calling, identify business challenges, qualify opportunities, and schedule product demonstrations for the sales team.

This is a high-volume outbound sales role, ideal for someone who enjoys prospecting, building relationships, and creating opportunities through meaningful conversations.

### What You'll Do

### Outbound Prospecting

-   Conduct a high volume of outbound cold calls to restaurant owners and operators.
-   Introduce the company's software solution in a clear and engaging way.
-   Capture prospects' attention and generate interest quickly.
-   Follow structured sales scripts while keeping conversations natural.
-   Adapt your approach based on each prospect's needs and business.

### Lead Qualification

-   Identify whether prospects match the ideal customer profile.
-   Understand how they currently manage operations, inventory, labor, food costs, and profitability.
-   Discover operational pain points and business challenges.
-   Assess buying potential and determine if a product demonstration is appropriate.
-   Focus on booking **qualified** meetings rather than maximizing appointment volume.

### Discovery & Relationship Building

Conduct initial discovery conversations around topics such as:

-   Food cost management
-   Labor costs
-   Inventory control
-   Purchasing processes
-   Recipe costing
-   Profitability tracking
-   Operational efficiency
-   Multi-location management
-   Restaurant performance visibility

### Appointment Setting

-   Schedule qualified product demonstrations.
-   Confirm meeting details and contact information.
-   Ensure prospects understand the value of the demo.
-   Record detailed discovery notes for the sales team.
-   Coordinate confirmations, reminders, follow-ups, and rescheduling when needed.

### CRM & Pipeline Management

-   Maintain accurate CRM records.
-   Document calls, objections, qualification details, and next steps.
-   Keep prospect information updated.
-   Manage follow-up activities consistently.

### Performance & Continuous Improvement

-   Meet outbound activity and appointment targets.
-   Participate in coaching sessions and call reviews.
-   Track common objections and provide feedback to improve messaging.
-   Continuously improve sales performance through feedback and training.

### What We're Looking For

### Required

-   Previous experience as an SDR, BDR, Appointment Setter, Telesales Representative, or similar outbound sales role.
-   Proven experience making outbound cold calls.
-   Experience speaking with business owners or senior decision-makers.
-   Excellent communication and active listening skills.
-   Strong objection handling and persuasion abilities.
-   Ability to identify business needs through discovery questions.
-   Experience using CRM platforms.
-   Highly organized with excellent follow-up skills.
-   Comfortable working independently in a remote environment.
-   Strong spoken English with clear pronunciation.
-   Reliable internet connection and a professional home office setup.

### Nice to Have

-   Experience selling SaaS or subscription-based software.
-   Experience selling into restaurants, hospitality, or SMBs.
-   Familiarity with restaurant operations or profitability management.
-   Experience working with North American customers.
-   Experience using dialers, CRM systems, and appointment scheduling tools.
-   Track record of consistently achieving outbound sales targets.

### Success in This Role

You'll thrive in this position if you are:

-   Confident and resilient.
-   Comfortable making a high volume of outbound calls.
-   Curious and consultative.
-   Skilled at building rapport quickly.
-   Results-oriented and accountable.
-   Coachable and eager to improve.
-   Organized and detail-oriented.
-   Focused on quality conversations rather than simply booking meetings.

### Work Arrangement

-   Remote position
-   Full-time
-   Working hours aligned with North American business hours
-   Ongoing coaching and professional development
-   Performance-driven environment with clear goals and metrics

### What You'll Be Measured On

-   Outbound calls completed
-   Conversations with decision-makers
-   Qualified opportunities generated
-   Product demonstrations booked
-   Demo attendance rate
-   CRM accuracy and quality of notes
-   Follow-up completion
-   Overall contribution to the sales pipeline

## Apply

[Apply at Workana](https://apply.workable.com/workana-premium/j/552AD6A661/apply)

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