# Social Media Content Creator / Copywriter

> Workana · United States (Remote) · — · Posted 2026-08-27

**Workplace:** remote

**Department:** Non-Tech

## Description

### About the Role

We’re looking for a **Social Media Content Creator / Copywriter** to develop and execute organic social media content for **U.S. home service businesses, particularly contractors**.

This role goes beyond simply creating attractive social media posts. We’re looking for someone who understands **why a piece of content should exist, who it is targeting, what action or perception it should generate, and how it supports the overall business strategy**.

Our team will provide the overall direction, but you’ll be responsible for turning that direction into a consistent, strategic, and engaging content plan.

### What You’ll Do

-   Develop organic social media content for U.S. contractors and home service businesses.
-   Create the **actual content**, including copy, captions, concepts, and visual assets.
-   Translate strategic direction into engaging social media content.
-   Develop content pillars and recurring content formats based on the business and target audience.
-   Write compelling, clear, and audience-focused social media copy.
-   Create and maintain **content calendars**.
-   Schedule and publish content across relevant social media platforms.
-   Research the target audience, competitors, trends, and content opportunities.
-   Adapt content based on performance and learnings.
-   Explain the strategic reasoning behind the content you create.
-   Manage an ongoing content production workflow independently.
-   Maintain consistency in tone, messaging, branding, and publishing cadence.

### What We’re Looking For

-   Strong understanding of **organic social media strategy**.
-   Proven experience creating social media content from strategy through execution.
-   Strong **copywriting** skills.
-   Ability to create both **visual content and written content**.
-   Understanding of what types of organic content work for **contractors and home service businesses**.
-   Ability to develop content based on a broader strategic direction.
-   Experience creating and managing content calendars.
-   Experience scheduling and publishing social media content.
-   Strong creative thinking and ability to generate new content ideas consistently.
-   Ability to explain the **strategy and objective behind your content**.
-   Strong organization and attention to detail.
-   Ability to work independently and manage ongoing production.
-   Comfortable working with feedback and iterating on content.

### 🚨 Fluent English Required

**Fluent English is a mandatory requirement for this position.**

You must be able to communicate clearly and professionally in English, both **written and spoken**, as the role is focused on creating content for the U.S. market.

Candidates without strong English communication skills will not be considered.

### ⭐ Nice to Have

Experience working with:

-   Contractors.
-   Roofing companies.
-   HVAC businesses.
-   Plumbing companies.
-   Electrical contractors.
-   Landscaping companies.
-   Construction companies.
-   Other U.S. home service businesses.

Experience working with U.S.-based audiences is also highly valued.

### 🎯 What We Care About Most

We are **not** looking for someone who simply knows how to make aesthetically pleasing Instagram posts.

We want someone who can think:

**Who are we talking to? → What do they care about? → What should this content achieve? → Why is this the right format/message? → How does it support the business?**

Our team will provide the overall direction, but we expect you to take ownership of the **strategy, planning, creation, and ongoing execution**.

### 🌎 Work Arrangement

**Location:** Worldwide  
**Work setup:** 100% Remote  
**Expected workload:** Approximately **10–20 hours per week**, depending on needs

We’re open to candidates from anywhere. **Quality of work, strategic thinking, creativity, and English communication** matter much more than location.

### 📁 Application Requirements

To be considered, please provide:

1.  **Portfolio or examples** of social media content you have personally created.
2.  Examples of **content strategies or content calendars** you have worked on.
3.  A brief explanation of **how you would approach organic social media content for a U.S. contractor or home service business**.

We’re particularly interested in seeing **the thinking behind your work**, not just the final visuals.

### 🚀 The Ideal Candidate

You’re someone who combines **strategy + creativity + execution**.

You understand social media, know how to write, can create compelling content, and most importantly, can explain **why the content you create should work for the business and its audience**.

If you can take a direction, turn it into a thoughtful content strategy, and independently execute it consistently, we’d love to hear from you.

## Apply

[Apply at Workana](https://apply.workable.com/workana-premium/j/74EB711413/apply)

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