# Global SEO & Organic Growth Manager (Multi-Country | eCommerce)

> Workana · Panama City, Panama (Remote) · — · Posted 2026-03-10

**Workplace:** remote

**Department:** Tool Box Widget

## Description

**\* This position is for LATAM-based candidates.**

We’re looking for a **hands-on Global SEO & Organic Growth Manager** to own and scale organic traffic and revenue across our multi-country eCommerce ecosystem and supporting content sites.

This role is full ownership. You will design, execute, and optimize the entire organic growth engine end-to-end — technical SEO, content, link building, international SEO, analytics, and AI/LLM discovery (GEO/AIO). No agencies. No hand-offs. You are the in-house authority accountable for results.

You’ll collaborate with CRO/Shopify, creative, product, customer service, and leadership teams to align priorities and ship work, but you are the final owner of organic strategy, execution, and performance across markets.

## Requirements

-   Proven hands-on experience scaling **eCommerce SEO with measurable traffic and revenue growth**
-   Ability to personally implement SEO changes or produce dev-ready tickets with QA ownership
-   Demonstrated experience with **multi-country SEO** (hreflang, canonicals, localization)
-   Strong technical SEO skills across audits, fixes, and deployment coordination
-   Real content strategy experience from research through publishing and optimization
-   Proven link-building and digital PR experience (no spam or shortcuts)
-   Backlink risk management experience, including toxic link cleanup and disavow strategies
-   Strong analytics capability using GSC, GA4, and keyword tracking tools

### Tools & Skills

-   Google Search Console (expert level)
-   GA4 (SEO performance and attribution validation)
-   Ahrefs, Semrush, or equivalent
-   Screaming Frog or similar technical audit tools
-   Shopify SEO experience (themes, collections, structured data basics)

### Nice to Have

-   International SEO experience across multiple English-speaking markets
-   Experience with EU or multi-region expansion
-   Digital PR relationships in eCommerce, automotive, tools, or blue-collar niches
-   Advanced schema, entity optimization, and knowledge graph experience
-   Experience managing writers and editorial production systems

### Responsibilities

### Organic & Multi-Country SEO Strategy

-   Own organic growth strategy across multi-country eCommerce stores and supporting sites
-   Define site and market roles to avoid cannibalization and maximize coverage
-   Implement and manage hreflang, canonical rules, internal linking, and localization strategies
-   Build scalable “winner” frameworks to replicate successful content and page structures across markets

### Technical SEO Ownership

-   Audit and improve crawlability, indexation, Core Web Vitals, site speed, redirects, and duplicate content
-   Own Shopify SEO fundamentals: collections, filters/facets, pagination, thin pages, and index bloat control
-   Implement and validate structured data (Product, FAQ, HowTo, Review, Organization)
-   Create dev-ready tickets, coordinate fixes, QA implementations, and verify results

### Content & Editorial Engine

-   Build keyword strategy and SEO-driven site architecture (collections, category hubs, comparisons, guides)
-   Own editorial planning, content briefs, publishing workflows, and content refresh cycles
-   Ensure content aligns with local search intent, terminology, seasonality, and competitive landscapes
-   Create SEO launch playbooks for new products and collections

### Authority, Link Building & Digital PR

-   Execute sustainable link acquisition strategies via outreach, partnerships, features, and resource placements
-   Reclaim unlinked mentions and build long-term publisher relationships
-   Define and track authority targets tied directly to rankings and revenue impact

### Backlink Risk & Profile Management

-   Monitor backlink health and identify toxic or risky patterns
-   Execute cleanup strategies including link removals and disavow when justified
-   Maintain anchor text balance, velocity awareness, and documentation of all actions

### AI / LLM Discovery (GEO / AIO)

-   Build source-of-truth pages designed for AI citation (FAQs, specs, comparisons, definitions)
-   Strengthen entity signals through consistent brand and product information across trusted sources
-   Publish structured, reference-ready content for AI-driven search systems
-   Track AI visibility via citations, mentions, branded queries, and SERP feature presence

### Reporting & Performance Analysis

-   Maintain weekly KPI dashboards (organic traffic, rankings, index coverage, backlinks, site health)
-   Deliver monthly organic performance reviews with revenue and market-level insights
-   Identify changes, diagnose causes, and define clear next actions

## Benefits

-   Competitive compensation in USD.

-   Fully remote work.

## Apply

[Apply at Workana](https://apply.workable.com/workana-premium/j/80609C18ED/apply)

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