# SEO Specialist

> Workana · United States (Remote) · — · Posted 2026-08-27

**Workplace:** remote

**Department:** Non-Tech

## Description

### About the Role

We are looking for a **Local SEO Specialist** with hands-on, proven experience improving the visibility and rankings of local businesses on Google.

We are intentionally keeping this search broad. What matters most to us is **practical Local SEO expertise, strong execution, and the ability to demonstrate real results** — more than seniority, location, or a specific employment arrangement.

The ideal candidate understands how to improve a local business's presence across **Google Search and Google Maps**, can work independently, and knows how to turn SEO data into actionable strategies.

### What You'll Do

-   Optimize and manage **Google Business Profiles (Google Maps)**.
-   Conduct local keyword research and competitor analysis.
-   Analyze local rankings and identify opportunities for improvement.
-   Set up and manage local rank tracking.
-   Implement **On-Page and Local SEO optimizations**.
-   Manage local citations and ensure **NAP (Name, Address, Phone) consistency**.
-   Analyze SEO performance using relevant SEO and analytics tools.
-   Identify technical and content-related opportunities to improve local visibility.
-   Work on **AI Search Optimization / Generative Engine Optimization (GEO / AEO)** strategies.
-   Follow established processes while identifying opportunities to improve them.
-   Work independently and communicate progress, findings, and recommendations clearly.

### What We're Looking For

**Hands-on Local SEO experience is essential.**

You should have practical experience with:

-   **Google Business Profile / Google Maps**.
-   Local keyword research.
-   Local competitor analysis.
-   Local rankings and rank tracking.
-   On-Page SEO and Local SEO optimization.
-   Local citations and NAP consistency.
-   SEO and analytics tools.
-   **AI Search Optimization / GEO / AEO**.
-   Working independently and following established processes.

### 🚨 English Is Required

**Fluent English is a mandatory requirement for this position.**

You must be comfortable communicating professionally in English, both **written and spoken**, as you will work directly with an English-speaking team and clients.

Candidates who cannot communicate effectively in English will not be considered.

### ⭐ Nice to Have

Experience working with **home service businesses** is a strong plus, especially:

-   Roofing
-   Plumbing
-   HVAC
-   Electrical
-   Landscaping
-   Construction / Contractors
-   Other local home service businesses

However, this is **not required**. Strong Local SEO experience is what matters most.

### 🌎 Work Arrangement

We are open to different types of collaboration:

**Location:** Worldwide — location is not a requirement  
**Work setup:** 100% Remote  
**Availability:** Part-time or Full-time  
**Engagement:** Hourly, project-based, freelance, or ongoing

We are flexible on the structure for the right person.

### 🎥 REQUIRED: 2–3 Minute Loom Video

As part of the selection process, **serious candidates must submit a 2–3 minute Loom video in English** explaining one successful Local SEO case study they personally worked on.

In the video, please briefly explain:

1.  **What was the client/business?**
2.  **What was the SEO problem or goal?**
3.  **What did you personally do?**
4.  **Which Local SEO strategies and tools did you use?**
5.  **What results did you achieve?**

The Loom is **very important to us**.

We want to evaluate your **actual knowledge, communication skills, strategic thinking, and hands-on experience**, rather than relying solely on your resume.

### 🎯 What Matters Most

We are not necessarily looking for the person with the most years of experience.

We prioritize:

**Practical experience → Quality of execution → Proven results → Ability to communicate clearly**

If you know how to improve a local business's visibility on Google, can explain the strategies you've used, and can demonstrate real results, **we want to hear from you.**

## Apply

[Apply at Workana](https://apply.workable.com/workana-premium/j/8E97184242/apply)

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