# Head of Marketing & Growth

> Workana · Mexico (Remote) · — · Posted 2026-05-05

**Workplace:** remote

**Department:** Tool Box Widget

## Description

**\* This position is for LATAM-based candidates.**

We are looking for a hands-on **Growth Marketing Manager** to fully own and scale marketing performance and revenue across our network of multi-country eCommerce stores. This role is responsible for building a predictable, profit-focused growth engine that drives high-performing acquisition and retention campaigns across paid media and email.

You will operate as the in-house performance marketing authority, replacing external agencies and owning strategy, execution, optimization, and results end-to-end. Working closely with CRO/Shopify, creative, product, customer service, and leadership, you will drive scalable growth through disciplined testing, strong analytics, and operational excellence across platforms such as Google, YouTube, Meta, TikTok, and email.

## Requirements

-   Hands-on operator who personally manages paid media and email execution
-   Proven experience managing **$100k+/month in ad spend** (ideally $200k+) with documented performance results
-   Strong understanding of direct-response marketing, human behavior, offers, hooks, and objections
-   Advanced analytical skills with the ability to identify what changed, why it changed, and what actions to take
-   End-to-end ownership of measurement and tracking (UTMs, GA4 checks, pixels, CAPI, attribution)
-   Ability to manage toward **break-even CPA, ROAS, and contribution margin**, not vanity metrics
-   Strong communication cadence with weekly planning, reporting, and prioritization

### Must-Have Platform Experience

-   Google Ads (Search, Shopping, Performance Max), Merchant Center, and basic product feed management
-   YouTube Ads (creative strategy and measurement)
-   Meta Ads (testing, scaling, retargeting)
-   TikTok Ads (UGC-first testing; creator and Spark Ads workflows are a plus)
-   Klaviyo (campaigns, flows, segmentation)

### Nice-to-Have

-   Experience scaling **multi-store, international Shopify brands**
-   Basic creative skills (Canva or Photoshop) for rapid testing
-   Affiliate program management
-   Experience testing Pinterest, Reddit, or TV/OTT with strong measurement discipline
-   Experience handling platform policy issues and account-risk scenarios

### Responsibilities

### Paid Media Ownership (Hands-On)

-   Build, launch, and optimize campaigns across **Google Search, Shopping, Performance Max, YouTube, Meta, and TikTok**
-   Run weekly structured testing on audiences, budgets, creatives, landing pages, and offers
-   Maintain clean account structures, naming conventions, governance, and change logs
-   Expand into additional channels (Pinterest, Reddit, TV/OTT) only after core platforms are stable and reliably tracked

### Email Marketing Ownership (Hands-On)

-   Own **Klaviyo** (or equivalent), including campaign calendar, segmentation, and performance reporting
-   Build and optimize lifecycle flows: welcome, browse/cart abandonment, post-purchase, winback, upsell, and cross-sell
-   Align email creative and messaging with paid media angles and promotional calendars

### Creative & Offer Engine

-   Lead a structured creative system: angles → variations → winners → scale
-   Write clear briefs for designers, editors, and UGC creators and manage creative rotation
-   Collaborate with CRO/Shopify teams to ensure strong alignment between ads, landing pages, and checkout experience

### International Scaling

-   Replicate winning campaigns across regions with localized adaptations (currency, shipping, language, seasonality)
-   Maintain a centralized “winners library” to ensure learnings scale across stores
-   Ensure messaging remains compliant with platform and regional policies

### Reporting & Analytics (Profit-First)

-   Own performance analysis using **ROAS, MER, CPA, CVR, AOV, LTV, and contribution margin**
-   Diagnose funnel performance issues using analytics and customer behavior insights
-   Define and manage break-even CPA and ROAS targets by store and product group
-   Deliver weekly performance scorecards with clear insights, explanations, and next actions

### Process & Team Scaling

-   Build SOPs, documentation, and checklists to support future delegation
-   Coordinate with CRO/Shopify implementers and creative resources to ship improvements weekly

## Benefits

-   Competitive compensation in USD.

-   Fully remote work.

## Apply

[Apply at Workana](https://apply.workable.com/workana-premium/j/D777B4A97B/apply)

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