# Head of Sales

> Workforce Optimizer Pte Ltd · Singapore, Singapore (Hybrid) · Full-time · Posted 2026-01-25

**Salary:** SGD 150,000–240,000

**Workplace:** hybrid

**Department:** Sales and Marketing

## Description

The **Head of Sales** will own and drive **enterprise and public-sector revenue growth** for Workforce Optimizer (WFO), a workforce management and optimisation SaaS platform serving **healthcare, aviation, facilities management, hospitality, and large enterprises**.

This is a **player–coach role**. The successful candidate will **personally close strategic deals**, build and coach a **high-performing enterprise sales team**, and establish a **repeatable sales motion** aligned with long procurement cycles, regulated environments, and complex solution selling.

### Key Responsibilities

### 1\. Revenue Ownership & Deal Closure

-   Own **new ARR and professional services revenue targets**
-   Personally lead and close **large, complex enterprise and government deals**
-   Manage the full sales lifecycle:

-   Discovery & value framing
-   Executive presentations and demos
-   Commercial structuring and pricing
-   Contract, procurement, and legal negotiations

-   Act as executive sponsor for strategic accounts

### 2\. Sales Strategy & Go-To-Market

-   Define and execute WFO’s **enterprise go-to-market strategy**
-   Establish clear **Ideal Customer Profiles (ICPs)** and vertical focus
-   Build and maintain a **strong, qualified pipeline**
-   Drive account-based selling for key logos and lighthouse customers

### 3\. Sales Team Leadership (Player–Coach)

-   Recruit, onboard, and coach **Enterprise Account Executives**
-   Develop sales capability in:

-   Solution selling
-   Value-based pricing
-   Public-sector procurement

-   Set clear sales targets, quotas, and performance expectations
-   Conduct deal reviews and ensure pricing discipline

### 4\. Sales Process & Playbook Ownership

-   Create and continuously improve WFO’s **sales playbook**, including:

-   Discovery frameworks
-   Demo and pilot strategy
-   Proposal and commercial models

-   Ensure consistent and repeatable sales execution across the team
-   Improve sales forecasting accuracy and pipeline hygiene

### 5\. Market & Partner Engagement

-   Represent WFO in:

-   Customer executive briefings
-   Industry events and conferences
-   Strategic partner discussions

-   Support partnerships with system integrators and technology partners where relevant

## Requirements

### Must-Have

-   10+ years of B2B sales experience, with at least:

-   5+ years in **enterprise or public-sector SaaS sales**

-   Proven track record of closing:

-   **6–7 figure enterprise or government contracts**

-   Strong experience selling:

-   Complex, configurable software platforms
-   Solutions involving integration, implementation, and services

-   Hands-on experience navigating:

-   Government procurement and tender processes
-   Long sales cycles and multi-stakeholder decision making

-   Experience managing and coaching senior sales professionals

### Nice-to-Have (Strong Advantage)

-   Experience selling into: Healthcare, aviation, logistics, or regulated industries
-   Familiarity with: Workforce management, HR tech, or optimisation software
-   Exposure to: SAP SuccessFactors, Workday, or enterprise ERP ecosystems
-   Regional sales exposure (APAC)

## Benefits

Competitive senior-level compensation, strong sales enablement, long-term growth incentives, and the opportunity to build and lead an enterprise SaaS sales function with real market impact.

-   **Hybrid work setup** with flexibility to manage enterprise and public-sector engagements
-   **Sales enablement tools provided**, including laptop, mobile, CRM, and demo environments
-   **Clear performance incentives**, including accelerators and long-term growth opportunities
-   **High autonomy and visibility**, with direct access to leadership and influence on GTM strategy

## Apply

[Apply at Workforce Optimizer Pte Ltd](https://apply.workable.com/workforceoptimizer/j/11BCF04639/apply)

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