# Marketing Manager (Consumer/Traveler)

> WorldVia · Roswell, United States · Full-time · Posted 2026-04-07

**Salary:** USD 75,000–75,000

**Workplace:** on_site

**Department:** Consumer Marketing

## Description

[**WorldVia Travel Network**](https://worldviatravelnetwork.com/) is the premier host agency in America, empowering independent travel advisors and agency owners with industry-leading education, marketing, and technology.  

Through our consumer platform, [**WorldVia.com**](https://worldvia.com/), we inspire travelers to explore the world with confidence and connect them to trusted travel experts.[](https://worldvia.com/)

### About the Role

We are seeking a **Marketing Manager** to lead consumer marketing and demand generation for our independent travel advisors and agency owners, focused on our WorldVia Travel Agency brand on WorldVia.com.

  
This role is based at our **Roswell, Georgia** headquarters and is responsible for developing and executing multi-channel campaigns that build brand awareness, drive qualified traffic, and generate marketing qualified leads (MQLs) for our network.

### What You'll Do

-   Own and manage lead generation campaigns across social media, email, PPC, SEO, and AEO (Answer Engine Optimization) to drive consumer inquiries to our independent advisors.
-   Plan, execute, and optimize full-funnel consumer campaigns that increase awareness, site traffic, and MQLs for WorldVia Travel on WorldVia.com.[](https://worldvia.com/)
-   Partner with product, technology, and partner relations teams to align messaging, promotions, and advisor visibility on the platform.[](https://worldviatravelnetwork.com/blog/worldvia-travel-network-appoints-sinead-oconnell-as-senior-director-partner-relations)
-   Build and maintain marketing performance dashboards, reporting on channel KPIs, cost per lead, conversion rates, and MQL volume.
-   Own the consumer social media calendar and day-to-day publishing, engagement, and community-building across key platforms.
-   Develop and optimize email marketing programs, including newsletters, nurture journeys, and triggered campaigns to move prospects from interest to inquiry.
-   Create landing pages, on-site content, and SEO/AEO strategy to improve organic visibility and conversion.[](https://worldvia.com/)
-   Test and iterate creative, messaging, and audiences for paid media campaigns to improve ROI.
-   Stay current on travel and digital marketing trends, tools, and best practices, applying them to strengthen performance.

## Requirements

-   4–7 years of experience in digital marketing, growth marketing, or demand generation with a consumer focus.
-   Proven track record managing multi-channel campaigns (social, email, PPC, SEO; AEO experience is a plus).
-   Experience building and optimizing lead generation programs that produce measurable MQLs for sales, partners, or distributed teams.
-   Strong analytical skills with hands-on experience in marketing analytics, A/B testing, and funnel optimization.
-   Demonstrable expertise in HubSpot Marketing Hub and Adobe Creative Suite (especially Photoshop, InDesign, and Illustrator)
-   Proficiency in Microsoft Word, Excel, and PowerPoint
-   Hands-on experience with Microsoft Planner for project management
-   Excellent communication skills, with the ability to translate strategy into clear briefs and content.
-   Experience in travel, hospitality, or lifestyle brands preferred but not required.

## Benefits

-   Employer-Sponsored Medical and Dental Insurance with Employee Contribution
-   Fully-Funded Life Insurance (1x salary) & LTD (Long-Term Disability Insurance)
-   Optional Employee-Paid Vision Insurance and STD (Short-Term Disability Insurance)
-   401(k) with up to 4% Company Match
-   Paid Time Off + Company Holidays
-   Additional Time Off for Your Birthday and Work Anniversary
-   Discount Travel Program

  

**Our Team Members:**

-   Are fundamental optimists who believe that no industry compares to the travel industry.
-   Go to extraordinary lengths to distinguish ourselves through world-class work.
-   Prioritize quality over speed and speed over scope.
-   Desire to work with deeply kind, mission-driven people.
-   Strive to make the complex simple.
-   Use first principles to debate ideas, test assumptions, and make decisions.
-   Seek the truth by putting data above opinions.
-   Assume good intent and give tactical feedback to help each other get better.
-   Hold no ego—_when our customers win, we all win_.

We are seriously committed to your professional development and growth.

-   You will set your own monthly goals aligned with our ambitious strategy.
-   You will have our collective support in achieving significant wins—and personal coaching from your manager.
-   You will be encouraged to take risks, try new things, and be creative with your work.
-   You will have many opportunities to exchange and engage in feedback.
-   You will be offered continual chances to stretch yourself and raise your own "bar."
-   You will be rewarded for achieving excellence and mastery.

## Apply

[Apply at WorldVia](https://apply.workable.com/worldviatravel/j/22C879FD0F/apply)

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