# Email Marketing Expert

> X UP Brands · Islamabad, Pakistan · Full-time · Posted 2026-03-30

**Workplace:** on_site

## Description

### Description

X Up Brands is a dynamic and fast-growing company that manages a portfolio of e-commerce and Amazon FBA businesses. Our mission is to build on each brand’s legacy, preserving their unique ethos while leveraging our digital marketing expertise to maximize growth and profitability.

**Overview**

We are looking for a data-driven and creative Email Marketing Expert to plan, execute, and optimize high-performing email campaigns. The ideal candidate will be responsible for driving customer engagement, retention, and revenue through strategic email marketing initiatives.

### **Key Responsibilities**

-   Plan, create, and execute email marketing campaigns (promotional, lifecycle, retention, and transactional)
-   Develop and manage email automation flows (welcome series, abandoned cart, post-purchase, win-back, etc.)
-   Segment audiences based on behavior, demographics, and lifecycle stage
-   Write compelling email copy and collaborate with designers for high-converting creatives
-   Optimize campaigns through A/B testing (subject lines, creatives, CTAs, timing)
-   Monitor and analyze KPIs such as open rates, CTR, conversion rate, and revenue per email
-   Ensure email deliverability and maintain list hygiene (bounce handling, spam compliance)
-   Integrate email marketing with other channels (SMS, paid ads, CRM)
-   Maintain compliance with GDPR, CAN-SPAM, and other regulations

## Requirements

### **Required Skills & Qualifications**

-   Proven experience in email marketing (preferably eCommerce or DTC brands)
-   Hands-on experience with tools like **Klaviyo, Mailchimp, or Hub-spot**
-   Strong understanding of customer lifecycle and retention marketing
-   Experience with email automation and segmentation strategies
-   Basic knowledge of HTML/CSS for email customization
-   Strong analytical skills with experience using data to drive decisions
-   Excellent copy writing and communication skills

### **Preferred Qualifications**

-   Experience with A/B testing and CRO strategies
-   Familiarity with CRM systems and customer data platforms
-   Experience in SMS marketing platforms
-   Understanding of attribution and multi-channel marketing

### **Key KPIs**

-   Revenue generated from email marketing
-   Open rate & click-through rate (CTR)
-   Conversion rate
-   Customer retention & repeat purchase rate
-   List growth rate

## Benefits

-   Competitive compensation in USD.
-   10 local paid holidays and 10 paid days off.
-   Quarterly performance bonuses.
-   Annual Paid Trip
-   Opportunities for professional growth and development in a dynamic, high-growth environment.

## Apply

[Apply at X UP Brands](https://apply.workable.com/x-up-brands/j/4F4E8EE6D5/apply)

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