# Video and Photography Lead

> X UP Brands · Islamabad, Pakistan · Full-time · Posted 2026-10-13

**Workplace:** on_site

## Description

About Us

XUP Brands is a dynamic and fast-growing company that manages a portfolio of e-commerce and Amazon FBA businesses. Our mission is to build on each brand’s legacy, preserving their unique ethos while leveraging our digital marketing expertise to maximize growth and profitability.

Role Overview

The Video and Photography Lead will direct, execute, and manage high-quality visual content across our portfolio of e-commerce brands. This role bridges creative vision with commercial performance, ensuring each brand maintains its distinct visual identity while scaling content production for product listings, social media, and marketing campaigns.

Core Responsibilities

1\. Creative & Art Direction

-   Multi-Brand Guardianship: Develop and maintain distinct visual guidelines (lighting, composition, mood) for each of the company's brands.
-   Campaign Conceptualization: Lead ideation for seasonal campaigns, product launches, and promotional events across all digital touch-points.
-   Trend Translation: Adapt current visual trends in e-commerce, social media (TikTok, Reels), and digital marketing into brand-appropriate content.

2\. Production & Execution

-   Shoot Management: Direct and shoot high-volume e-commerce product photography (on-model and flat lay) and dynamic video content.
-   Pre-Production: Oversee studio design, location scouting, talent casting, and prop sourcing.
-   Studio Operations: Manage the internal studio space, equipment inventory (cameras, lighting, audio), and technical upgrades.

3\. Post-Production & Workflow

-   Pipeline Management: Oversee the end-to-end post-production workflow, including retouching, color grading, video editing, and final formatting for various platforms (web, IG, TikTok, YouTube).
-   Quality Assurance: Ensure all visual assets meet technical specifications and brand standards before deployment.
-   Asset Organization: Maintain a structured, searchable digital asset management (DAM) system for thousands of multi-brand SKUs.

4\. Leadership & Collaboration

-   Team Management: Mentor and manage junior photographers, videographers, editors, and external freelancers/agencies.
-   Cross-Functional Alignment: Collaborate closely with the Marketing, Social Media, and E-commerce/Web teams to align visual content with sales targets and digital KPIs.

## Requirements

-   Experience: 5+ years of experience in commercial photography and videography, with a strong focus on e-commerce, fashion, or consumer goods.
-   Technical Mastery: Expert proficiency with industry-standard camera systems, studio lighting setups, and audio capture.
-   Software Skills: Advanced knowledge of Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Lightroom, Capture One).
-   Commercial Acumen: A deep understanding of how visual content drives e-commerce conversion rates and social media engagement.
-   Portfolio: A robust portfolio/reel demonstrating versatile lighting, editing, and directing skills across different brand aesthetics.

## Benefits

Competitive Compensation in USD  
10 Local + 10 Casual Leaves

Health Insurance for Self and Dependents

Annual Trip  
Opportunites for Professional growth and development in a dynamic, high-growth environment

## Apply

[Apply at X UP Brands](https://apply.workable.com/x-up-brands/j/5F52B84649/apply)

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