# Customer Marketing Executive > XTM International · Athens, Greece · — · Posted 2026-05-29 **Workplace:** on_site **Department:** Marketing ## Description At XTM, we build technology that helps enterprises connect with global audiences faster and more efficiently. Our Translation Management platform enables organizations to automate and streamline every stage of the localization process. We believe exceptional customer experiences are essential to how modern B2B SaaS companies grow and retain customers. That’s why we foster a collaborative, fast-moving, and inclusive culture where innovation, experimentation, and execution excellence are encouraged. Our mission is to become the leading enterprise Translation Management System — and we’re looking for AI-first marketers who want to help scale that journey. ### The Role **Hybrid working requirement:** Candidates should be able to attend our Marousi, Athens office at least once every two weeks. Please note that travel or commuting expenses will not be covered for candidates residing outside Attiki or outside a reasonable commuting distance. We’re looking for a Customer Marketing Executive to help strengthen customer engagement, product adoption, advocacy, and expansion across XTM’s global customer base. This is a highly execution-focused role responsible for building customer marketing programs that improve retention, drive expansion opportunities, and turn customers into long-term advocates. You’ll work closely with Customer Success, Account Management, Product Marketing, and Content teams to deliver campaigns, customer stories, digital events, and lifecycle experiences that support customer growth and satisfaction. AI tools are central to how this role operates. We’re looking for someone who already uses AI-assisted workflows daily to improve content creation, personalization, campaign execution, customer communications, and operational efficiency. This is not a strategy-only customer marketing role. You’ll be actively building campaigns, coordinating customer programs, managing advocacy initiatives, supporting lifecycle marketing execution, and helping scale customer engagement operations globally. ### What You’ll Be Doing ### Customer Advocacy & Community Building ### Customer Advocacy Programs - Identify, nurture, and maintain relationships with customer advocates across global and regional markets - Build and manage a pipeline of referenceable customers for case studies, testimonials, webinars, and customer stories - Support customer advocacy initiatives that strengthen brand credibility and community engagement ### Review & Community Engagement - Manage and optimize customer engagement campaigns across platforms such as G2, Capterra, Gartner Peer Insights, Reddit, and other relevant communities - Develop outreach campaigns and supporting assets to encourage authentic customer reviews and participation - Collaborate with Customer Success teams to maximize advocacy engagement opportunities ### Customer Lifecycle & Retention Marketing ### Adoption & Engagement Campaigns - Design and execute customer marketing campaigns that improve product adoption, engagement, and feature awareness - Create onboarding, nurture, and lifecycle email campaigns that guide customers through key stages of the customer journey - Support initiatives focused on reducing churn, improving retention, and increasing customer value realization ### Expansion & Cross-Sell Support - Partner with Customer Success and Account Management teams to support cross-sell and upsell marketing initiatives - Help execute targeted campaigns that identify and encourage account expansion opportunities - Contribute to customer engagement strategies that improve Net Revenue Retention (NRR) and customer lifetime value ### Digital Events & Customer Content ### Webinars & Customer Programs - Coordinate and support customer-exclusive webinars, virtual events, roundtables, and training sessions - Help promote product updates, AI innovations, localization best practices, and customer education initiatives - Collaborate across teams to ensure smooth event execution and strong customer participation ### Customer Storytelling & Content Creation - Work closely with content and product marketing teams to develop customer success stories, case studies, testimonials, and spotlight content - Translate customer outcomes and ROI into compelling B2B marketing narratives - Use AI-assisted workflows to scale and personalize customer communications and content production ### AI-Enhanced Workflow & Operational Support ### AI-Assisted Customer Marketing - Use generative AI tools to accelerate content creation, campaign ideation, segmentation, personalization, and reporting workflows - Explore new AI-assisted processes that improve customer engagement scalability and operational efficiency - Apply AI thoughtfully while maintaining quality, consistency, and customer trust ### Reporting & Optimization - Monitor customer marketing campaign performance and engagement metrics - Analyze campaign results and customer engagement trends to identify optimization opportunities - Support reporting initiatives that demonstrate customer marketing impact on retention and expansion goals ### Cross-Functional Collaboration & Customer Insights ### Internal Collaboration - Work closely with Customer Success, Account Management, Product Marketing, Growth, and Content teams to align customer engagement efforts - Help maintain consistent customer messaging and campaign coordination across teams ### Voice of the Customer - Capture customer insights, feedback, and engagement trends to help inform product and marketing initiatives - Support the sharing of customer learnings across internal teams to improve customer experience and campaign effectiveness ## Requirements ### Experience & Technical Background - 2–3 years of experience in Customer Marketing, Marketing, Customer Success, Account Management, or related roles - Experience working in B2B SaaS, enterprise technology, or fast-paced growth environments preferred - Familiarity with marketing automation and CRM platforms such as HubSpot - Understanding of customer lifecycle marketing and customer engagement principles - Basic familiarity with SaaS performance metrics such as churn, NRR, customer lifetime value, and customer engagement metrics ### AI & Operational Workflow Expertise - Active daily user of AI-assisted tools and workflows - Comfortable using generative AI tools such as ChatGPT, Claude, Gemini, or similar platforms to improve communication, campaign execution, and content production - Strong understanding of where AI workflows add value while maintaining quality and customer trust ### Communication & Relationship Building - Excellent written and verbal English communication skills - Strong interpersonal skills with the ability to build relationships across diverse customer personas and internal stakeholders - Strong storytelling and copywriting abilities with attention to detail and audience relevance - Greek language skills are a plus for collaboration with the local Athens hub ### Execution & Collaboration - Highly organized with strong operational discipline and follow-through - Comfortable managing multiple initiatives simultaneously in a fast-paced environment - Collaborative mindset with the ability to work cross-functionally across marketing, customer-facing, and product teams - Must be legally authorized to work in Greece and able to participate in a hybrid working environment connected to the Athens hub ### Nice to Have - Experience supporting customer advocacy or community programs - Experience coordinating webinars or virtual customer events - Familiarity with review management platforms and customer engagement campaigns - Exposure to localization, AI, SaaS, or enterprise software industries ### Ways of Working We’re looking for someone who combines customer empathy with execution excellence and operational ownership. ### Execution Excellence You move quickly, stay organized, and consistently deliver reliable, high-quality work across multiple customer initiatives. ### Customer-Centric Thinking You care deeply about customer experience, customer outcomes, and building long-term customer relationships. ### Attention to Detail You maintain high standards across communications, campaigns, and customer-facing experiences. ### Curiosity & Innovation You stay current with AI-assisted workflows, customer engagement trends, and evolving SaaS marketing best practices. ### Collaboration You work effectively across Customer Success, Marketing, Product, and leadership teams in a collaborative, feedback-driven environment. ## Benefits ### Why You’ll Enjoy Working Here We want people to do meaningful work, experiment with modern technologies, and help shape how AI-powered customer marketing evolves. Here’s what you can expect at XTM: - Work at the intersection of AI, customer engagement, and global SaaS marketing - Help shape how AI-assisted customer marketing workflows scale within a global technology company - Collaborate with talented marketing, customer success, product, and leadership teams - Gain exposure to enterprise customers, global campaigns, and international markets - Experiment with modern workflows, automation, and emerging customer engagement technologies - Grow your career through continuous learning and development opportunities - Competitive compensation & benefits designed to support your professional and personal growth Benefits may vary depending on location and employment type. Your Talent Partner will provide additional details during the hiring process. ### Inclusion at XTM At XTM, we believe diverse perspectives lead to stronger ideas, better experiences, and more innovative products. We’re committed to creating a workplace where everyone feels respected, supported, and empowered to succeed. If you require accommodations during any stage of the recruitment process, we encourage you to let us know — we’re happy to support you. ### What to Expect from the Hiring Process We aim to create a hiring experience that is transparent, collaborative, and respectful of your time. ### Application Review Our Talent Acquisition team will carefully review your application and experience. ### Introductory Conversation If your experience aligns with the role, you’ll meet with a Talent Partner to discuss your background, customer engagement experience, AI-assisted workflows, and career goals. ### Team Conversations You’ll connect with hiring managers and team members to explore your customer marketing experience, collaboration style, communication skills, and operational thinking. ### Final Discussions Depending on the process, there may be a final conversation focused on growth opportunities, collaboration style, and long-term impact. ### Offer & Onboarding Successful candidates will receive a tailored offer and onboarding support to help them succeed from day one. ### Recruitment Notice Please be aware of fraudulent recruitment activity. Official communications from XTM will only come from email domains ending in: - @xtm-intl.com - @xtm.ai - @xtm.cloud - @transifex.com ## Apply [Apply at XTM International](https://apply.workable.com/xtm/j/95D6F40113/apply) --- Powered by [Workable](https://www.workable.com)