# Trade Marketing & Retail Media Manager

> YMT · South Jakarta, Indonesia · Full-time · Posted 2026-04-12

**Workplace:** on_site

## Description

### **Overview**

In Indonesia, most purchase decisions still happen in-store — across warungs, minimarkets, and supermarkets. Promotions are everywhere, but very few are actually measured or optimized.

Modcart.io is building a retail media layer inside physical stores — where coupons, offers, and activations are tracked, tested, and improved based on real sales impact. (Learn more [www.modcart.io](https://www.modcart.io))

We’re looking for someone to **own this system end-to-end** — from promotion design to in-store execution to performance optimization.

### **What You’ll Own**

### **1\. Promotion Performance & Store-Level Tracking**

-   Maintain visibility of all live promotions across:

-   Warungs / General Trade
-   Minimarkets (e.g. Indomaret, Alfamart)
-   Supermarkets

-   Track performance at outlet level:

-   Sales uplift vs baseline
-   Coupon redemption rates
-   Basket size and repeat purchase impact

-   Build a clear internal “promotion scoreboard”

### **2\. Coupon & Promotion Strategy**

-   Design and optimize in-store offers:

-   Bundles (“Beli 2 lebih hemat”)
-   Small-value coupons (Rp2–5K range)
-   QR triggered incentives

-   Decide:

-   Which offers run in which stores

-   Improve efficiency:

-   Increase redemption
-   Reduce unnecessary discounting

### **3\. Channel-Specific Playbooks**

-   Build different strategies for:

-   Warungs (relationship-driven, no POS systems)
-   Minimarkets (structured, higher traffic)
-   Supermarkets (planned shopping behavior)

-   Identify what works by:

-   Region (Java vs non-Java)
-   Store type
-   Category

### **4\. In-Store Experimentation & Optimization**

-   Run structured tests across stores:

-   Discount vs bundle vs cashback
-   QR vs physical coupon
-   Shelf vs cashier placement

-   Translate results into clear playbooks:

-   What drives trial vs repeat vs basket growth

-   Continuously iterate based on data

### **5\. Execution & Field Coordination**

-   Work closely with:

-   Store owners (warungs)
-   Distributors and merchandisers
-   Brand teams

-   Ensure promotions are actually implemented correctly
-   Identify and fix execution gaps:

-   Promo not communicated
-   Incorrect pricing
-   Poor placement

### **6\. Budget Ownership & ROI**

-   Own promotion and coupon budgets by campaign
-   Track ROI of each promotion
-   Reallocate spend toward high-performing mechanics

## Requirements

### **What We’re Looking For**

-   3-5 years experience in:

-   Trade marketing / shopper marketing / retail / category roles in Indonesia

-   Hands-on operator — willing to go into stores and validate execution
-   Strong analytical skills — able to evaluate **sales uplift, coupon redemption, and promotion ROI** using Excel / Google Sheets
-   Clear understanding of **Indonesia retail dynamics**:

-   Warungs (GT) vs minimarkets / supermarkets
-   Sell-in vs sell-out, distributor flow

-   Hands-on experience with **trade marketing / in-store promotions** (discounts, bundles, activations)
-   Able to turn data into **clear actions** (what to scale, fix, or stop)
-   Strong execution mindset — understands on-ground realities and works with field teams / store owners
-   Comfortable running **tests and iterating promotions** across stores or regions
-   Good commercial judgment — balances **sales growth vs promo cost**
-   Fluent in Bahasa Indonesia and English

### **What Makes This Role Different**

-   You’re not managing promotions — you’re building a **promotion intelligence system**
-   You’ll directly link **in-store behavior to measurable sales outcomes**
-   You’ll define how **retail media works in Indonesia’s fragmented retail landscape**

## Benefits

**Atmosphere:** A flexible, international team environment with a high sense of ownership.

**Reward:** Competitive fixed gross salary plus a high-reward commission structure and bonuses.

**Innovation:** The opportunity to sell cutting-edge Retail Intelligence tools in a rapidly growing market.

## Apply

[Apply at YMT](https://apply.workable.com/yieldmartech/j/FBDC722F6F/apply)

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