# Social Media Executive

> YouTrip · Sydney, Australia (Hybrid) · Full-time · Posted 2026-06-23

**Workplace:** hybrid

**Department:** Marketing

## Description

**About the Role**

YouTrip Australia is looking for a hands-on Social Media Executive to help grow our presence across Instagram, Facebook, YouTube Shorts, Reddit, and travel-focused online communities.

This is a highly executional role with content creation at its core, but broader exposure across social publishing, community interaction, trend tracking, and performance insights.

You’ll help bring YouTrip to life online — creating relatable content, showing up authentically in travel conversations, and helping make YouTrip the most talked-about no-fees travel card in Australia.

**Your Mission**

Build awareness, relevance, and trust for YouTrip through scroll-stopping content and authentic social engagement — never corporate, never salesy.

**Key Responsibilities**

Content Creation & Production (Core)

-   Ideate, film, and edit short-form, social-native content for IG Reels, Stories, and YouTube Shorts
-   Create travel hacks, budgeting tips, card demos, day-in-the-life, fun cultural content, and real traveller use cases
-   Develop scripts, hooks, captions, and visual styles that feel organic to each platform
-   Capture simple product moments (tap-to-pay, FX comparisons, ATM withdrawals, app walkthroughs)

Social Publishing & Channel Support

-   Support day-to-day posting across YouTrip’s social channels (IG, FB, YouTube)
-   Assist with content scheduling, captions, hashtags, and basic community replies
-   Ensure content is timely, culturally relevant, and aligned to YouTrip’s friendly, no-BS tone
-   Help repurpose content across channels and formats (organic, stories, light paid usage)

Design & Creative Support

-   Create lightweight design assets such as thumbnails, subtitles, overlays, and simple layouts
-   Maintain visual consistency while keeping content social-first and non-polished
-   Adapt content quickly based on performance and platform norms

Trends, Insights & Experimentation

-   Track social and creator trends and adapt them for travel and money-saving content
-   Test new formats, hooks, and angles and share learnings with the marketing team
-   Monitor basic performance metrics (views, engagement, saves) to inform iteration

Community & UGC Support

-   Support sourcing and coordination of authentic UGC from creators and the community
-   Assist with creator briefs and content guidelines where needed
-   Help seed content into relevant travel groups, forums, and sub-cultures (with guidance)

About You

-   1-2 years minimum experience producing social or UGC-style content (brand, freelance, or personal)
-   Comfortable filming yourself or others in natural, creator-style formats
-   Strong short-form video editing skills (CapCut, VN, Premiere, or similar)
-   Good design instincts (Canva, Figma, Adobe tools)
-   Strong understanding of what resonates with travel audiences and young professionals
-   Fast, curious, and comfortable experimenting, learning, and iterating quickly

Nice to have:

-   Exposure to YouTube optimisation, basic analytics, paid creative, or creator coordination
-   Interest in travel, budgeting hacks, or fintech products
-   Bilingual in Mandarin (not required)

## Apply

[Apply at YouTrip](https://apply.workable.com/youtrip/j/16F2F9441F/apply)

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