# Digital Marketing Lead ( Erbil )

> ZainCash · Erbil, Iraq · Full-time · Posted 2026-07-28

**Workplace:** on_site

**Department:** Commercial

## Description

-   **Strategy & Campaign Execution:**

-   Design, execute, and oversee end-to-end multi-channel digital marketing strategies across social media (Instagram, Facebook, LinkedIn, TikTok),and display channels to drive user acquisition, activation, and retention.
-   Define, manage, and optimize the digital marketing budget to maximize ROI, lower Cost Per Acquisition (CPA), and drive key business KPIs.

-   **Brand & Content Optimization:**

-   Lead the creation of localized, engaging content and campaigns tailored to the consumer base across all digital touchpoints (website, mobile app, social channels).
-   Continuously evaluate and optimize brand presence across channels, ensuring clear messaging and aligned visual identity.

-   **Performance & Data Analytics:**

-   Establish and monitor key performance metrics (conversion rates, CAC, LTV, engagement rates) to assess campaign effectiveness..
-   Generate actionable performance reports and data-driven insights for senior management to guide marketing strategies.

-   **Cross-Functional Collaboration & Team Leadership:**

-   Partner closely with Product, Commercial, and Customer Support teams to launch new features, promotions, and go-to-market (GTM) campaigns.
-   Supervise and mentor the internal digital marketing team and manage external vendor/agency relationships (creative, media buying, production) to ensure high-quality, timely deliverables.

## Requirements

Marketing Experience in a B2C company for at least 5 years

## Apply

[Apply at ZainCash](https://apply.workable.com/zaincash-1/j/6442484252/apply)

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